At the forefront of ethical beauty distribution, we proudly represent and manufacture a curated selection of premium health and beauty brands. Our commitment to cruelty-free practices is unwavering, ensuring all our products meet the highest standards of ethical production.

The founders bring over a decade of unparalleled expertise in distribution, having built an extensive network of retail partnerships through their previous venture, Newgen Distribution. A transformative journey to Japan & South Korea ignited our passion for bridging beauty cultures. We were captivated by the gentle yet effective J-beauty & K-beauty products that contribute to their renowned reputation for smooth, radiant complexions. This inspiration drives our mission to introduce these treasures to the European market while simultaneously sharing Swedish beauty innovations with Japan & South Korea.

Our strength lies in our direct relationships with manufacturers. This privileged position allows us early access to test groundbreaking products and keeps us intimately connected with the pulse of Japanese & Korean beauty innovations. As a result, we consistently offer our clients the most advanced, trend-setting products in the industry.

By choosing us, you're not just selecting a distributor; you're partnering with beauty innovators who are shaping the future of skincare across continents. Our unique blend of experience, ethical standards, and insider knowledge positions us to elevate your brand in this dynamic global market.